Job Description
Lifestyle & Luxury Marketing Manager
The Lifestyle & Luxury Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.
Responsibilities
Integrated Marketing Strategy & Brand Positioning
- Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement.
- Craft compelling brand narratives and content strategies aligned with luxury positioning.
- Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation.
- Develop and execute go-to-market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success.
- Foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates.
Performance & Digital Marketing
- Manage SEO, paid media, CRM, and email strategies to improve acquisition and retention.
- Use guest segmentation and performance insights to optimize marketing ROI.
- Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value.
Social Media, Influencer, & PR
- Manage social media strategy and content development to build brand community.
- Manage influencer collaborations to amplify brand messaging.
- Work closely with PR teams on earned media, thought leadership, and editorial storytelling.
Strategic Partnerships & Experiential Marketing
- Cultivate brand partnerships that enhance guest experience and hotel positioning.
- Curate activations and pop-ups that tap into cultural trends and lifestyle moments.
- Partner with F&B, programming, and creative teams to build brand-led destination drivers.
Marketing Operations & Budget Management
- Manage marketing budgets, planning, and resource allocation.
- Build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management.
- Conduct post-campaign analysis and performance reporting to optimize future strategies.
- Perform other duties as assigned by management.
Qualifications
- At least 1 to 3 years' experience in Marketing and Communications (hospitality industry experience essential)
- Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
- Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
- Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
- Strong Creative Mind
- Ability to organize exclusive events to the
- Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
- Ability to deliver strong print and collateral marketing materials
- Ability to work proficiently quickly in a high-pressure & fast paced environment
- Exceptional with details and follow up
- Maintain a warm and friendly demeanor at all times.
- Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
- Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
- Maintain high standards of personal appearance and grooming.
- Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
- Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
- Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
- Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
- Must be able to maintain confidentiality of information.
- Perform other duties as requested by management.
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