Job Description

The Lifecycle & Conversion Marketing Manager owns the strategy, messaging, and execution of lifecycle programs that convert audience engagement into pipeline and revenue. In a content-led growth model, this role designs and optimizes end-to-end journeys across the funnel-from first touch through conversion, adoption, and expansion-ensuring every interaction drives measurable business impact. This role requires strong writing and conversion-focused messaging skills.
Key Responsibilities
Own and optimize conversion paths across the full lifecycle (Lead Freemium Paid Expansion).
Design and execute multi-step lifecycle journeys, including post-download nurtures, webinar follow-ups, re-engagement, onboarding, and expansion campaigns.
Turn high-value content (webinars, reports, guides) into structured conversion programs aligned to buyer stage.
Own lifecycle messaging and email strategy; write or heavily edit all nurture and conversion communications.
Partner cross-functionally with Content, Product Marketing, Paid Marketing, Data Ops, and Email teams to drive conversion.
Analyze funnel performance, identify drop-offs, and continuously improve conversion rates through testing and experimentation.
Support post-sale growth through onboarding, adoption, and upgrade journeys in partnership with Product and Customer Success.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience

4-7+ years in lifecycle, growth, email or conversion marketing
Exceptional conversion copywriting and lifecycle messaging skills
Hands-on experience with Salesforce Marketing Cloud
Experience interpreting Tableu reports (not creating the reports)
Ability to analyze funnel performance and optimize based on data


Nice to Have Skills & Experience

Experience with freemium or product-led growth models
CRO and experimentation experience
Background in content-led or content-driven growth strategies
Familiarity with product marketing and positioning
Hubspot or Marketo experience


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

Job Tags

Similar Jobs