Job Description

General Sales Manager

Employment Type: Full-time

Celebrating 100 Years of Service | Join a Legacy of Excellence!

At Johnson Motors, we're not just in the car business – we're in the people business. As we celebrate 100 years of proudly serving our local communities, we're looking for a General Sales Manager (GSM) to help lead our team into the next century of excellence. If you're a high-energy leader with a passion for people, performance, and the guest experience – we want to meet you.

What You'll Do:

As our General Sales Manager, you'll be the driving force behind our sales department. You'll be responsible for coaching, inspiring, and leading a talented team of sales professionals to meet and exceed performance goals – all while delivering an unmatched guest experience.

Key Responsibilities:

• Lead and manage the entire sales team – new and pre-owned
• Set and achieve monthly and annual sales targets for volume, gross, and F&I
• Ensure high performance through daily training, coaching, and accountability
• Foster a positive, team-oriented culture rooted in professionalism, enthusiasm, and guest satisfaction
• Maintain a strong digital presence and collaborate with the marketing team on campaigns and promotions
• Monitor inventory levels and work with leadership on purchasing and pricing strategies
• Drive operational excellence through process improvement and guest-first thinking
• Collaborate with fixed operations, finance, and ownership to achieve store-wide success

Why Join Johnson Motors?

We Offer:

• Competitive base salary + aggressive bonus structure
• Company vehicle
• 401(k) with company match
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Ongoing training and leadership development
• A positive, family-oriented work culture
• The chance to be part of a 100-year legacy with a forward-thinking team
• Opportunity to work with a growing auto dealership group, with home town roots.

About Us:

Johnson Motors has proudly served Wisconsin communities for 100 years with a reputation built on trust, quality, and guest-first service. We're a family-owned dealership group with a commitment to innovation, excellence, and creating a fundamentally different guest experience. Join a team that believes in building careers – not just jobs.

Ready to Drive the Future of Johnson Motors? Apply today and let's build the next 100 years together.

Requirements:

What We're Looking For:

• 5+ years of automotive sales leadership experience (GSM or Sales Manager role preferred)
• A proven track record of growing sales volume, profitability, and team performance
• Strong understanding of CRM systems, digital retailing, and modern sales processes
• Energetic, hands-on leader who leads by example and inspires others
• Committed to building long-term relationships with guests, team members, and the community
• High level of integrity, professionalism, and accountability.
• Maintain our high achieving culture.

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